How can demand forecasting approach real time responsiveness? Vertex AI makes it possible

Everyone wishes they had a crystal ball—especially retailers and consumer goods companies looking for the next big trend, or logistics companies worried about the next big storm. 

With a veritable universe of data now at their fingertips (or at least at their keyboards), these companies can now get closer to real-time forecasting across a range of areas when they leverage the right AI and machine learning tools.

For retailers, supply chain, and consumer goods organizations, accurate demand forecasting has always been a key driver of efficient business planning, inventory management, streamlined logistics and customer satisfaction. Accurate forecasting is critical to ensure that the right products, in the right volumes, are delivered to the right locations. 

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