Medijski komplet
Logotipi, pravila uporabe in tiskovni materiali za novinarje, partnerje in dogodke.
LOGOS
Wordmark downloads
Use the grey, black, or white wordmark. Prefer SVG for screens and interfaces; PNG or hi-res PNG for presentations, print, and press kits.
cloudstrata greyPNGPrenesi datoteko
cloudstrata whitePNGPrenesi datoteko
cloudstrata blackPNGPrenesi datoteko
cloudstrata greySVGPrenesi datoteko
cloudstrata whiteSVGPrenesi datoteko
cloudstrata blackSVGPrenesi datoteko
cloudstrata greyHi-res PNGPrenesi datoteko
cloudstrata whiteHi-res PNGPrenesi datoteko
cloudstrata blackHi-res PNGPrenesi datotekoUSAGE
Clear space and application
Protect the wordmark with clear space, keep proportions intact, and choose the variant with strongest contrast on the background.
Clear space
Keep empty space around the wordmark at least equal to the height of the lowercase letters. Do not place other logos, text, or graphics inside this zone.
Minimum size
Do not reproduce the wordmark smaller than 80 px wide on screen, or about 20 mm in print. Prefer 120 px or more whenever space allows.
Black on lightGrey on mutedWhite on darkDo
- Respect clear space and alignment with other brand elements.
- Use black, grey, or white based on background contrast.
- Ship SVG for product UI and hi-res PNG for print or press.
- Keep the full wordmark intact — never crop letters.
- Pair the mark with cloudstrata primary type and color tokens.
Don’t
- Don’t stretch, skew, or rotate the wordmark.
- Don’t recolor letters or apply custom brand hues to the mark.
- Don’t add drop shadows, outlines, glows, or gradients to the logo.
- Don’t place the mark on busy photos or low-contrast backgrounds.
- Don’t crop, stack, or rearrange individual letters.
COLOR
Brand palette
Cool institutional neutrals with a deep blue accent. Click any swatch to copy the hex value.
Highlight gradient
Reserved for product emphasis (for example AI Foundry titles). Do not use as a general background wash.
TYPOGRAPHY
Type system
Editorial display serif for headlines; precise sans for interface and body. Optical tracking keeps large type tight and labels open.
Cormorant Garamond · Display / headings
Platforms that ship.
Weight 500–600 · tight tracking on large sizes · fallback: Times New Roman
Plus Jakarta Sans · UI / body
cloudstrata builds production-grade cloud platforms, AI runtimes, and software — from strategy through live operations.
Weight 400–600 · body 1.0625 rem · fallback: Helvetica Neue
SHAPE
Corners and surfaces
Soft editorial corners — neither pill-shaped nor razor-sharp. Prefer quiet borders over heavy shadows.
Default interactive surfaces use 4 px (sm). Avoid fully rounded pills and multi-layer glow effects.
PHOTOGRAPHY
Image direction
Documentary, calm, and slightly desaturated. Show real work contexts — not stock abstractions or neon tech tropes.
- Prefer natural light, real environments, and people in focused work.
- Apply a light editorial grade: mild desaturation, gentle contrast.
- Avoid heavy vignettes, neon overlays, and generic AI-generated office scenes.
- Keep faces and product UI readable; crop with intent, not decoration.
PRESS
Press and leadership assets
Portrait and contact details for media, partners, and event listings. For custom lockups or co-branding, reach out before publishing.
Dominik SachsenhoferPortrait · JPGPrenesi datotekoBrand and press inquiries:
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KONTAKT
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